The Media Theoretical Framework

The Media Theoretical Framework

It can be defined as a structure which supports the theory of Media Studies.

Media Theoretical Framework is divided into five main sections; contexts, language, representations, audience and industries.

Media Contexts

• Media Contexts focus on the depth of a media form's social, cultural, historical and political background.
• It allows the audience to understand how it reflects the society, arts and culture of a specific time period, historical events and the political viewpoints.

Media Language

• This represents the choices a director or producer makes and how they make meaning to reach their audience.
• Examples of Media Language include; setting, location, character, weather, lighting etc.

Media Representations

• The easiest way to describe this section of the Media Framework is "Stereotypes". Now a days, media usually focuses on particular groups in terms of age, gender, ethnicity, religion, social status, sexuality or ability/disability.

Media Audience

• This focuses on how media forms target and address their audiences, and how audience interpret as well as respond to them.
• Furthermore, it also shows how members of audiences become producers themselves- Prosumers e.g. YouTubers.

Media Industries

• This allows us to learn how the media industries' processes of production, distribution an circulation affect media forms and platforms.
• For example, how the director(s) and producer(s) of a film plan the promotions of their film upon its release.